This year at the GlobalShop Expo in Las Vegas, NV, CE labs® and Madix™ Inc. shared a booth at the front of the conference. This highly visible location allowed our company to cross paths with many different businesses. 2010 boasted higher attendance and diversity over last year's conference, from specialty to big box retailers. Showcased was the MP500 ultra high definition digital media player with a 6-button GPIO interface, as well as HDMI™ distribution hardware designed to fit into Madix’s TV fixtures. The booth featured a TV display wall, framed by Madix, and video content, sourced by CE labs’ media player. We received greater attention this year due to our prime location and we also experienced the increase in market interest. Companies were more receptive because of the evolving market place and the rise in need for digital media.